Synchronizing All Your Online Marketing Campaigns

"Synchronizing All Your Online Marketing Campaigns"

Many marketers have talked about the importance of synchronizing online and offline marketing campaigns. However, few have spoken about the importance of synchronizing online marketing tactics into one cohesive package. So, it is no wonder that a lot of online marketing campaigns end up as jumbled messes which don’t support a final goal.

Using Multiple Tools at Once

If your goal is to build a house, you don’t start with a hammer and nail everything in place only to move onto the saw later. Rather, you get a team together to saw, hammer, drill, and sand all at once so the house is built as a cohesive unit.

For online marketing to succeed, each method should be looked at as a tool to be used for reaching an ultimate goal. This means you must plan all your online marketing campaigns (email, PPC, SEO, social media, website design…) together.

Unfortunately, we rarely see this sort of cohesion in online marketing for SMB. The reason is because no one can be an expert in all forms of online marketing. Thus, we rely on teams to launch the campaigns, and the teams often don’t work together. I’ve personally seen the disasters this can cause – such as when the email marketing team member promotes a new product, but the business’s website doesn’t display that new product at all.

In general, it is best to use smaller teams for internet marketing services. The smaller teams can better communicate and synchronize efforts to reach the goal of increased sales.

Example of Synchronized Online Marketing

To understand how online marketing methods need to sync together, take this scenario as an example: Your brick-and-mortar store is having a Mother’s Day sale.

Website Design: Make sure your website is ready for the sale. Have your designers redo the site so the sale and gift ideas are highlighted.

Email Marketing: Starting several weeks before the big sale, you send subscribers an email reminding them that Mother’s Day is on the way. Direct them to your blog posts about how to pick the best gift.

Blog: Also several weeks before the big day, you start writing regular blog posts about Mother’s Day. Don’t just write about gift ideas – write interesting articles about the role of mothers in society. Look to major media for article ideas, like the great NY Times post called The Mother of All Bad TV Moms

Facebook: Start interacting with your customers. Don’t just tell them about the sale (remember, social media isn’t just about you!). Instead, solicit feedback with posts like “What did you get your mom for Mother’s Day last year?”

Email Marketing: Two weeks before the big sale, send out another email with a coupon for a special discount. This time, direct them to a website page of gift ideas.

PPC: If you are using paid advertising, make sure that you are highly targeting your ads for the big Mother’s Day sale. Make sure the landing page coincides with the ads.

Email Marketing: The big day is getting close, so send out another email with a “last minute” special discount. Be sure to link to the most popular Mother’s Day gifts this year.

If you get all your online marketing methods synchronized correctly, you can dramatically increase your conversion rates. Keep in mind this isn’t just about bombarding your customers with marketing messages in hope that they will respond to one! Synchronization works because it delivers your message as a cohesive package.

Follow Up

One common mistake with online marketing campaigns is forgetting to follow up with customers. You want to make sure that your customers know you value them – even after they have made a sale. Use email, social media, your blog, and your website to thank customers for a great Mother’s Day sale. You can also turn your sale results into valuable content – such as interesting blogs like “How many shoppers waited until the last minute to buy their Mother’s Day gift” and Facebook posts like “What did you do for your mom on Mother’s Day?”

Social Networks Contribute to Better Online Marketing

"Social Networks Contribute to Better Online Marketing"

social media marketing

In recent days, many people love to do online marketing through the social networks. This is a very effective way to gain new customers and also to maintain the interests of the old customers. Here are some easy steps that will help in improving the customers through the social media networking. First of all, it is essential to hire a social media first-responder. Many companies do not understand the importance of this employee. He will be responsible for the all the social activities online. He will respond to all the activities occurring in the official marketing accounts and websites.

A person who has posted a question will be expecting the answer as soon as possible. If they are ignored, then the business will also be affected due to this attitude. The social media responder should make sure that notifications reach his phone if there are any activities in the account so that a prompt response can be given. It will be a good idea to start a troubleshooting library. Problems will not be new in a business but the solution to handle each scenario can be grouped in a library so that many complications can be avoided.

If the problem cannot be solved in the stipulated time, then the user should be sent regular updates about the progress so that there is no dissatisfaction. Never forget the customers once the purchase is over. Make sure there is contact with them on a regular basis. Create their list like and comment on their posts on the social networks.

Also Read How Does Quiz Help In Creating Leads

How Does Quiz Help In Creating Leads

"How Does Quiz Help In Creating Leads"

Generate Leads

Many people will not be aware of the fact that conducting a quiz in the social networking websites is a way to improve the marketing of the company. Some people might think that the questions in the quiz are stupid, but each will have a reason. In fact, using a quiz will be a very good way of inducing interest about the product and company. For example, if the mother’s day is nearing and a cosmetic company places a quiz asking about the cosmetic that customers or leads love to gift their moms. This quiz will be answered by many, and finally some people will fill the lead forms or subscribe to the company’s service.

Even a person who does not have an idea of buying the cosmetic will think of the purchase if he is attracted by the quiz. If a person has the idea of gifting, then he will choose the particular company if he is impressed by the company’s quiz. Using the quiz is an interactive way to attract the people towards the product is important. This is the prime reason many people love to answer the quiz. This is a very good way to make the visitor stay on the website for a long time.

In fact, it will make them answer the questions for a long time even more than the time the customer might have planned. Many people will confuse between surveys and quiz as they look similar and will require the visitor to answer a series of questions based on a topic.

Also Read Facts You Should Know of Google AdWords Cost

Facts You Should Know of Google AdWords Cost

"Facts You Should Know of Google AdWords Cost"

Google Adwords

Google AdWords is a very vital way that will help in improving the business. Many people will be aware of the efficiency and popularity of the Google AdWords, but one will be hesitating to use this marketing service due to the cost involved in the process. Here are some important facts related to this Google AdWords cost. One has to know the important fact that Google AdWords is based on the auction and will choose the company that has a very good quality, better ad placement, and low-cost campaigns. Many people will fear about the high budget involved in the work but as a matter of fact this budget involved in the Google AdWords can be controlled with the help of tactics like geotargeting, device targeting and scheduling.

Usually, the Google AdWords cost per click will range between $1 and $2. The keywords used might also have some considerable effect on the advertisement cost. There are some expensive keywords that might cost about $50 for per click. These type of the keywords will be considered as highly competitive, and some example for such keywords will include insurance and law. Usually, giant retailers will pay around $50 million every year for the advertising purpose using the Google AdWords. In case of the small company, $9,000 and $10,000 is the cost spent for the Google AdWords. Normally, the auction will be based on the type of query entered and the keywords present in the query. The bidding will vary according to the factors mentioned above.

Also Read Best Marketing Graders For Websites