Marketing graders is a very good way to evaluate a website and improve the marketing performance of the company in a better way. There are numerous website graders available in the market, and the best one can be chosen from the lot using the vital points about them which are provided below.
First is the Nibbler, which will be grading the overall performance of the website. The four main points that will be concentrated will include accessibility, technology, marketing, and experience. Each section will be tested, and the suggestions for improvement will also be given. Next is the AdWords performance Grader. This will be very handy in order to know about the spots where the campaign thrives, and where it is a failure so that improvements can be made.
Some of the major aspects that will be tested by the graders are quality score, Long-tail keyword optimization, mobile advertising, Click-Through rate, PPC best practices, impression share, and account activity. Hubspot marketing grader is another way to get a short overview about the various websites. The grade will be provided on the scale between 0 and 100. The five major points that will be looked by this grader includes Lead Generation, Social media, mobile, blogging, and SEO.
Woorank is a grader that will give a report on both positives in the website and also the places where improvement can be done. Here also the grading will range between the scale of 0 and 100. There will be some colored bars that represent the status of the website.
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